Friday 22 May 2009

Apple doubles smartphone market share

(By Richard Holway 9.45am 22nd May 09) Hardly a conversation I have with our CEO readers goes by without reference to the "Apple iPhone v Blackberry Bold" debate. I carry both! I still can't type emails on Apple's touchscreen but have mastered single thumb typing whilst walking down Oxford Street on my Bold! Apple is much better for web surfing and all things media (music, photos, video, games etc.)

Anyway, StrategyEye today carries news from Gartner that Apple has doubled its share of the smartphone market in a year, with the iPhone accounting for 10.8% of smartphone sales in Q1 2009 compared to 5.4% in the same quarter of 2008.

Apple’s share is slightly more than half that of Research in Motion/Blackberry(RIM), which increased its share by 6.6 percentage points from Q1 2008 to capture 19.9% of the total smartphone market in the first quarter of this year. Of course, Nokia is the market leader - but has seen its share fall as a result of the new competion.

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