
This underscores that the financial software market doesn’t begin and end with the ERP players. While companies like SAP, Sage, Microsoft and Oracle have huge market shares for basic accounting products, there remains a big market in more specialised aspects of finance, often vertical-market focused. Tax software is quite a significant niche. But for smaller companies, brand and channel to market are important. As Sage has shown at the lower end of the market, recommendation from your accountant is a powerful selling tool. Breaking free of Deloitte means that Abacus can pursue similar licensing deals with other partners – such as other big accounting firms – expanding its potential market. But not being part of Deloitte means that the old-school marketing approach of “you’ve taken our audit / tax planning services, would you like our software too?” will disappear. Swings and roundabouts? Thomson Reuters is clearly hoping that the wider market and greater scale of its business will outweigh the effects of not being part of the Deloitte family.
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