Thursday, 24 September 2009

SmartFocus confident for 2009

(By Philip Carnelley, 24 Sep 09 09:00) SmartFocus, the AIM-listed multi-channel marketing software company, has reported solid interims to 30 June with a very upbeat statement for the year, confirming its earlier trading statement (see SmartFocus' SaaS move paying off). Revenues were up 13% to £5.6m, and it made a small profit before tax of £0.2m, reversing a £0.6m loss a year ago. Recurring revenues have risen to 61% of the total as the company continues its switch to a SaaS model.

Many solutions providers to the retail industry are struggling. So it’s refreshing to hear an upbeat tone: the company reported “strong trading conditions” in the half. CEO Chris Underhill commented: “2009 revenue visibility has risen to nearly 87% … This, combined with strong second half trading and continued new business wins, supports the Company's confident 2009 outlook.” The continued switch to online sales means good online marketing solutions are something companies need, even if they’re cutting back elsewhere. New customers include Sony, Betfair and Virgin Games.

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