Wednesday, 22 July 2009

Apple joie de vivre

(By Richard Holway 6.00am 21st July 09) Apple came out with a sparkling set of results for the quarter ending 30th June 09. Apple can’t make enough of the iPhone 3GS; iPhone sales surged seven-fold YoY. MacBook sales did well too and contributed to an overall 12% rise in revenues to $8.34b and profits of $1.23b – well ahead of analyst expectations. Only decline was in iPod sales (down 7%) as music lovers moved to the iPhone. You can’t have it both ways!

In these recessionary times, the market is moving in two directions. The cost conscious are moving to ever cheaper anonymous netbooks and cheaper mobile phones. Whereas those still ‘in the money’ or just wanting to cheer themselves up, value the style and general joie de vivre that owning an Apple product provides.

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