(By Philip Carnelley, Wed 15 Jul 2009 9:45am) Marketing software company Alterian is jumping on the social media bandwagon by purchasing a small New York-based software company, Techrigy Inc., which specialises in social media monitoring and analytics. The deal is worth up to $5m, dependent on performance. Alterian says the acquisition will be earnings enhancing from the first year. Alterian’s primary markets – marketing departments of medium and large enterprises –are desperate to better understand and leverage social networks as a marketing channel. Offering social media monitoring and analytics in its ‘marketing platform’ suite will tick one of those buyers’ hottest boxes. Looks like a very smart move to us.
Wednesday, 15 July 2009
Alterian ticks social media analytics box with Techrigy
(By Philip Carnelley, Wed 15 Jul 2009 9:45am) Marketing software company Alterian is jumping on the social media bandwagon by purchasing a small New York-based software company, Techrigy Inc., which specialises in social media monitoring and analytics. The deal is worth up to $5m, dependent on performance. Alterian says the acquisition will be earnings enhancing from the first year. Alterian’s primary markets – marketing departments of medium and large enterprises –are desperate to better understand and leverage social networks as a marketing channel. Offering social media monitoring and analytics in its ‘marketing platform’ suite will tick one of those buyers’ hottest boxes. Looks like a very smart move to us.
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