The ‘problem’ was both that they missed the even higher expectations set by analysts and, at 3.8m new subscriptions, this was the first quarter in RiM’s history where the number of new subscriptions added was lower than the last quarter (3.9m). On top of that RiM faces competition in the all important smartphone market from a host of new, and not so new, competitors. Most notable being the new iPhone 3GS and the Palm Pre.
Personally, I’ve been hugely happy with my Blackberry Bold. As a portable email device it has no equal. Typing on a touchscreen is not for me. Having mastered the art of two-thumb speed typing, I’m not going to give it up willingly!
Whereas Blackberry's past success was because it was the preferred enterprise solution, its future depends on its takeup by consumers. The fact that 80% of its new subscribers last quarter came from consumers is a pretty encouraging sign that it can compete in that tough market too.
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